Irish Activewear Brands To Fall in Love With
Working from home and spending more time at home in 2020-21 changed the face of fashion towards casual comfort. All of the biggest names in fashion showed us how comfort could be stylish with Sarah Jessica Parker sharing her socks-in-sandals combo, Victoria Beckham dressing down into loose shirts and Hailey Bieber championing sportswear and oversized jumpers. With the blessing of our fashion icons we found it was nice to take the pressure off and wear what we felt like wearing whether it was for at home workouts, working from home or just everyday life. The best thing about this casual comfort revolution was the emergence of new brands to fill this demand and in particular homegrown Irish activewear brands who Kilkenny Design has welcomed to our collection this year. Get to know the best Irish activewear brands with our guide below.
Feeling that there was a lack of quality and variety in sportswear available to women in Ireland, Bronagh McKay and her partner Craig Mulhall decided to create Powercut in 2019. Powercut is dedicated to athleisure clothing designed to accommodate the wearer’s lifestyle. Sourcing high performing materials and luxurious fabrics and blending with technology that ensures functionality, Powercut is designed in Ireland to give #MorePowerToYou!
TRENDY & BENDY
Founded by Galway woman Jane Deasy, Trendy & Bendy is fast becoming a favourite for Irish influencers and activewear lovers. Designed with premium sustainable fabrics, the collection is made for working out and on the go everyday fashion. The collection utilises unique figure enhancing support and comfort features to make women look and feel good. From high compression leggings to cosy outerwear, T&B has something comfortable to flatter everyone.
JILL & GILL
Jill & Gill are a young Dublin based Irish brand with a fresh modern approach to illustrations, design and fashion. They have designed a range of everyday clothing to feel like wearable art using their trademark ampersand symbol. They use colours and prints that are made to move, empower and be a source of creativity in what they call “a sea of similarity”. The everyday comfort loungewear is made to a unisex fit and achieve a cosy soft feeling for whenever you need it.
Yoga Mats are now a fashion accessory, whether it is for your at home workouts or taking with you on the go to your favourite yoga studio or gym. For the ultimate statement of personality and vibrancy, Flowstate offers stunning exercise mat designs. Flowstate yoga mats are designed in Ireland, the brand was created by three friends from the health, fitness and creative industries. The designs are inspired by the fusion of nature and movement with an integrated and sustainable approach in its design and materials.